We Are

We are a team willing to go above and beyond. We value deep consumer-understanding & data driven decision making, cutting-edge product development, relatable branding, sustainable growth & continuous improvement.

Since 2012, we have managed to build a strong - and profitable - portfolio by thinking outside the box (is there even a box?) showing up, and doing the work. All while having fun.


Pets are part of the family and deserve to live a happy healthy life! Fifth and fido makes it easy to care for your pet in a natural and effective way. With a variety of natural supplements that are made of just 5 natural ingredients, Fifth & Fido ensures your furry friend won't have to deal with allergies, nutritional deficiencies, or anxiety ever again. The best part? Fifth & Fido can be found on Amazon and in retailers like Chewy!

After not being able to find products in the market with a readable ingredients’ list and getting tired of having to choose between products that were safe and effective, Jason and Tara decided to create their own line. They knew parent’s struggles first-hand.

By improving their processes and formulas and actively listening to feedback, they have built a portfolio of products that transform pain-points into enjoyable moments. From sunscreen to vitamins, a product for each need and moment.

This is the team

Meet the team

The team at Bluechip is made of diverse professionals from all around the world. We work remotely to ensure excellence in product development, marketing, creative and technology. We are committed to creating products that have a positive impact on the whole family.

Where to find